Launch kit
BETQIVO marketing assets
Landing copy, short-video concepts, social posts, profile bios, share metadata and five branded ad visuals — all compliant with our analytics-only positioning.
Positioning & guardrails
- Sports Intelligence & Analytics brand — never a sportsbook or bookmaker.
- No guaranteed wins, guaranteed accuracy, profit claims or “get rich” language.
- No invented odds, scores or statistics; demo/illustrative labels where needed.
- Push notifications are presented as “Coming soon” on Pro+.
- BETQIVO provides sports analytics and information. It does not accept or place bets.
Landing page copy
Hero headline
Turn Sports Data Into Better Decisions.
Subheadline
AI-powered sports intelligence for football and tennis. Analyse matches, probabilities, fair odds, value signals and live insights — all in one place.
CTAs
Start Free / Explore Analytics
Trust & legal note
BETQIVO provides sports analytics and information. It does not accept or place bets.
Data
Licensed fixture, statistics and market data for football and tennis is normalised into one schema, with the source and snapshot time shown on screen.
Models
Deterministic statistical models turn that data into probabilities and fair odds. Below the sample threshold the model returns “Insufficient data” rather than a number.
Insights
Probability, fair odds, market-implied probability and the value gap are presented side by side with a confidence level — analysis, never instructions.
Live on the landing page.
Five ad visuals (1080×1350)
Rendered from the product design system, so they always match the app. Screenshot each artboard at 4:5 to export; nothing on them is a real odds, score or statistic.
Turn Sports Data Into Better Decisions.
AI-powered sports intelligence for football and tennis.
betqivo.live
Illustrative graphics only — no odds, scores or statistics shown. BETQIVO provides sports analytics and information. It does not accept or place bets. 18+
Probability vs Market.
Model probability, fair odds and the market figure with the margin removed.
betqivo.live
Illustrative graphics only — no odds, scores or statistics shown. BETQIVO provides sports analytics and information. It does not accept or place bets. 18+
Match Analysis in Seconds.
Form, splits, head-to-head and confidence — one screen, sources shown.
betqivo.live
Illustrative graphics only — no odds, scores or statistics shown. BETQIVO provides sports analytics and information. It does not accept or place bets. 18+
Live Analytics.
In-play numbers, time-stamped, with the method visible.
betqivo.live
Illustrative graphics only — no odds, scores or statistics shown. BETQIVO provides sports analytics and information. It does not accept or place bets. 18+
Football + Tennis Intelligence.
One workspace for the numbers behind both sports.
betqivo.live
Illustrative graphics only — no odds, scores or statistics shown. BETQIVO provides sports analytics and information. It does not accept or place bets. 18+
Ten TikTok / Reels concepts (15–25s)
What fair odds actually mean · 20s
Hook: A price is just a probability wearing a costume.
- Close-up of the fair-odds row in the app (demo data label visible)
- Animated flip: probability % turns into a decimal price
- End card with wordmark on dark background
On-screen text: fair odds = 1 / model probability · no margin, no padding · demo data
CTA: Explore the analytics at betqivo.live
Probability vs market · 22s
Hook: Two numbers describe the same match. They rarely agree.
- Split screen: model probability left, market-implied probability right
- Margin removal animation collapsing the total back to 100%
- Value gap bar appears between the two
On-screen text: model probability · market-implied probability · the gap is the signal
CTA: See the comparison — betqivo.live
Match analysis in seconds · 18s
Hook: Everything you'd normally open six tabs for.
- Screen recording scrolling one match page: form, splits, H2H, model block
- Cursor stops on the confidence badge
On-screen text: form · home/away splits · head-to-head · confidence level
CTA: Open a match analysis at betqivo.live
Form is a distribution, not a streak · 20s
Hook: Five results in a row tell you less than you think.
- Sequence of demo form chips animating in
- Chips dissolve into a scoring-rate chart
On-screen text: recent form · scoring profile · sample size matters · demo data
CTA: Read the numbers at betqivo.live
Tennis H2H, in context · 20s
Hook: Head-to-head without surface context is trivia.
- Tennis match page, H2H section highlighted
- Surface filter toggles, sample-size note appears
On-screen text: H2H by surface · sample size shown · insufficient data → no number
CTA: Analyse tennis at betqivo.live
Live analytics, not live noise · 22s
Hook: In-play numbers move fast. Most commentary doesn't.
- Live analytics view updating with a freshness timestamp
- Zoom on the source stamp
On-screen text: live analytics engine · every value time-stamped · Pro+ feature
CTA: See live analytics at betqivo.live
xG explained in 20 seconds · 20s
Hook: Expected goals is not a score. It's a workload measure.
- Shot-map style animation with chance-quality weighting
- Cut to the model inputs list inside the app
On-screen text: chance quality · not a prediction · one model input among many
CTA: See how it feeds the model — betqivo.live
What the AI actually does · 25s
Hook: AI doesn't pick winners here. It reads the data faster than you can.
- Data table condensing into a short written summary panel
- Highlight of the 'estimates, not predictions' note
On-screen text: summarise · compare · flag missing data · no tips, no guarantees
CTA: Try the AI insights at betqivo.live
Scenario analysis, with the maths shown · 22s
Hook: Combining selections changes the maths more than people expect.
- Scenario Builder adding legs, combined probability updating
- Correlation adjustment note appears
On-screen text: multi-leg probability · correlation adjusted · analytical model only
CTA: Build a scenario at betqivo.live
60-second product tour, cut to 25 · 25s
Hook: One workspace for football and tennis intelligence.
- Fast cuts: dashboard → match analysis → value analysis → live → scenario
- End card with the wordmark and URL
On-screen text: dashboard · match analysis · value analysis · live analytics
CTA: Start free at betqivo.live
Ten X / Instagram posts
launch
BETQIVO is live. Sports intelligence for football and tennis: probabilities, fair odds, value signals and live insights in one workspace. Analytics only — we don't accept or place bets. betqivo.live #SportsAnalytics #Football #Tennis #DataScience
fair-odds
Fair odds are just a probability written as a price: 1 / model probability. Everything above that is margin. We show both, side by side. betqivo.live #SportsAnalytics #FairOdds #Data
overround
Comparing a model against a padded market price flatters the model. We strip the margin before any comparison — it's an analytical step, not a marketing one. #SportsAnalytics #Statistics #Football
insufficient-data
When the sample is too small, our model prints “Insufficient data” instead of a number. A low-confidence guess is worse than no answer. #DataScience #SportsAnalytics #Modelling
match-analysis
Match analysis in one screen: recent form, home/away splits, head-to-head, scoring profile and the model block — each stamped with its source and snapshot time. betqivo.live #Football #Tennis #SportsData
value-analysis
Value analysis is a model-versus-market comparison, not a probability of winning. We label it that way everywhere in the product, on purpose. #SportsAnalytics #Transparency #Data
live
Live Analytics keeps in-play numbers time-stamped so you always know how fresh a figure is. Available on Pro+. betqivo.live #LiveSports #Analytics #Football
ai
Our AI doesn't pick winners. It reads fixtures, statistics and market data, summarises what changed and flags where the data is thin. betqivo.live #AI #SportsAnalytics #Football #Tennis
model-performance
Calibration, Brier score and log loss are published inside the app. A model should be judged on its record, not on its marketing. #DataScience #Calibration #SportsAnalytics
plans
Free covers core fixtures and analytics. Pro adds full match analysis, value analysis and the Scenario Builder. Pro+ adds the Live Analytics Engine and analytics alerts. betqivo.live #SportsAnalytics #Football #Tennis
Profile bios
Instagram · 150 characters
Sports Intelligence powered by data & AI. Match analysis • Probability • Value • Live insights Football + Tennis ↓ betqivo.live
TikTok · 80 characters
Sports intelligence, not tips. Football + Tennis analytics. betqivo.live
X · 160 characters
Sports Intelligence powered by data & AI. Match analysis, probability, fair odds, value and live insights. Football + Tennis. Analytics only. betqivo.live
Facebook · short description
BETQIVO is a sports intelligence platform for football and tennis: match analysis, model probability, fair odds, value signals and live insights, with the method shown on screen. BETQIVO provides sports analytics and information. It does not accept or place bets. betqivo.live
Share-ready metadata
og:title
BETQIVO — Turn Sports Data Into Better Decisions
og:description
AI-powered sports intelligence for football and tennis. Analyse matches, probabilities, fair odds, value signals and live insights — all in one place. Analytics only; BETQIVO does not accept or place bets.
Short share line
Sports intelligence for football and tennis — probability, fair odds, value and live insights in one workspace. betqivo.live
Canonical URL
https://betqivo.live